180 degrees from conventional. Luma is nineteen stories of innovation and intelligence, standing in the face of the status quo and leaving other Los Angeles condos with a sense of the ordinary. It's entirely new, and exactly like nothing else. Loft living in a vibrant new urban neighborhood in downtown Los Angeles.
About The South Group
The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.
Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.
For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.